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Tuesday, 5 January 2010, Winter Retreat

09:34: Action Plan

Flip chart notes

(Flip chart transcribed by Carol.)

Plus Delta
ways to plug in are more abvious more conversation or plan for enthusiasm ongoing
nothing new - already know nothing really new
clarification (-)still ... time energy ...
individual & collective passion revealed bigger overall tracking scheme
seeing big picture overwhelm > harness
systematic tracking system > works
interesting, stimulating personal commitments - won’t be addressed
valuable clarity

Promotion of Ecovillage, Shannon

(Flip chart transcribed by Carol.)

  • slide presentation (public)
  • location to present at presentation
  • Advertising - eco-friendly sites, magazines for membership. etc.
  • Spokesperson (goat)
  • Attractiveness - sign, coppice (green screen), garden
  • Publicity - writing for print and internet articles
    • UBC
    • CBC
  • Steward of Fun
  • Funding Packet (executive summary ...
  • Rap sheet (statistics)
  • Personal contact list, heavy giver list, contacting
  • Visits & activities for Heavy giver, Trust Fund, member guides
  • Ongoing relationship management

(Energy pie graphic not transcribed yet.)

  • Review yesterday's fund raising brainstorm
    • 6 chose events
    • 5 chose direct funders
    • 4 chose promotion
    • 3 chose professional fundraiser
  • need to solicit contributions at events
  • Promotion
    • individual actions to attract attention
    • website articles, blogging
    • news releases monthly
    • events, but with fundraising intent
    • word of mouth
    • advertising: radio, print
    • bring in people from off-island
    • posters
    • Proposed event-centric promotion cycle:
      1. Project page; group approval
        two to six months ahead of event
      2. Book event; high-level logistics planning
      3. Start "word of mouth" buzz
      4. Press release
        thirty days before event
      5. Initial paid advertising
      6. Internet publicity drive
      7. Second round advertising
        two weeks before event
      8. Postering
      9. Hold event
      10. Post-event publicity (if any)

13:30: Priorities Session

  • Some priorities:
    • ACTION: [x] Farmers Institute presentation. (Jan Steinman)
    • Membership steward
    • Fundraising steward
    • Site-based business agreement
    • Re-zoning versus farm worker housing
    • Need to address Quadrant II items (not urgent, but important)
    • Housing building guidelines
  • Next steps:
    • Get working toward S.E.E.D.S. as a charity.
      • Meeting before 10 Jan, before Brenden goes away.
      • Brenden needs computer support.
    • Events steward: Carol will co-steward Events with Susie Anne
      needs a page!
    • Shannon will steward individual funders
    • Meeting of 18 Jan will be mostly about fund raising.
    • ACTION: [x] Susie Anne is Priorities steward, and will start a page to that effect. (Susie Anne Bartsch)
    • ACTION: [x] Jan will help SA evaluate Fast Track Schedule and MySQL as ways for tracking priorities. (Jan Steinman)
    • AGREED: to review tasks weekly, possibly with constraints, such as, "new tasks from the past two meetings."
    • ACTION: [x] Susie Anne will email the priorities list back out after incorporating retreat info. (Susie Anne Bartsch)
    • Carol: "We all need to get serious about this!"
  • 15:40: session ends

Respectfully submitted, Jan Steinman 20:43, 26 January 2010 (UTC)

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